So Ive now watched the bit I missed. Interesting program. What struck me is what a marketing phenomenon Guinness is. Among some of its fans, its ye olde Guinness the authentic alternative to crap Marco lager ("It tastes so different in Ireland, dont you know"); but is in fact a huge macro product brewed in a very similar way (hops oils, diluted after fermentation, hugely industrial). Not that this makes is any less of a product in any way, but its a study in marketing.