Stout popularity soars.

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I think it more likely down to tedious people wanting to "Split the G"
This is it. The latest Instagram trend (probably a Tik Tok trend from 3 months ago, but I’m an elder millennial so it’s insta for me) appears to be posting videos of you trying to “split the G”
 
If you haven't tried it give -
  • Badger – Master Stoat Coffee Stout
a try it really is the dogs bollocks

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Guiness is just a massive marketing machine and that is totally the secret of their success. They’ve been promoting many marketing gimmicks over the decades from the 3/4 pour thing to, ‘foam art’ with the clover thing which the coffee shops have copied, and many others. So many much nicer stouts and porters out there.

But good to see dark beers becoming more popular. My favourite beer styles, and the ones I brew mostly are IPA’s and stouts so all good as far as I’m concerned.
 
What would be a better stout than Guinness that is the same gravity (or certainly no stronger) and does not have some kind of gimmicky addition like plum, coffee etc. etc.

This is a genuine question. If it sounds nice I'll try it.
 
What would be a better stout than Guinness that is the same gravity (or certainly no stronger) and does not have some kind of gimmicky addition like plum, coffee etc. etc.

This is a genuine question. If it sounds nice I'll try it.

It's a fair question. Not that there aren't, or that brewing a better alternative is not possible. It's just that stout isn't generally a 4.2% ale, it could be argued Guinness is a style of beer in it's own right. It is to Stout, what Greene King is to IPA.

On that premise, I don't think this is a rise in the popularity of stout, rather a successful social media campaign by Diagio. With Brewdog trying to take a share of the Guinness market.

I particularly enjoyed Whitby Brewerys Jet Black when I was up that way, but that was 4.5% IIRC.
 
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