I've got a few friends, one AG brewer, a couple of ale drinkers and a couple of lager drinkers...
I knew that the brewer would be all over what I was doing, and I wasn't wrong, full of help, tips and encouragement and always quick with an "Anything new ready to try?".
The ale drinkers I figured would be easy, just one very gentle arm twist, and they were tucking into my stash and getting all animated about it.
I figured the lager drinkers would be the toughest challenge. So I made sure I had a few of my BB Export Lagers chilled down alongside some BADweiser. The choice was a pint or a half... :lol:
...I was restocking the fridge, making space by taking out the budwater, after half an hour! The talk was all about the flavour, the "feel" of the beer, how it was so much smoother than commercial beer, the abscence of that acrid aftertaste all too common in mass produced euro-p**s.
Now, this is ALL kit brewing! AG#1 is still a few weeks away. Just proves what I've learned over the course of my first brewing year - that if you take care over your brews, if you put a bit of thought into your brews, if you don't cut corners, if you always strive (no matter what method you use) to produce the best bottle you can, you WILL produce great beer outstripping anything, even most of the "craft" stuff, you can buy in the shops.
All that said, I agree that there is a perception problem and it is little wonder. There was some real cr@p about in years gone by and TBH at the bottom end of the market there still is.
But the biggest problem as I see it is the marketing around kits. In the beginning I made kits as per the instructions, and while they were perfectly drinkable, they were just perfectly drinkable - nothing really special. The marketeers have got their hands on things and are trying to appeal to the "easy" and "quick" and "cheap" brigades. They will still produce stuff that is "What's the point?" at best.
Worse still, there is the subset of the "cheap" brigade, the "p***ed cheap" brigade who will still try to take a ten quid kit and make Tennents Super out of it. A perfect example of "a little knowledge being dangerous".
The trouble is that at any given time this portion of the brewing public will likely outnumber massively (albeit individually for a short time) those of us trying to produce decent beer. That's what I think perpetuates the "Homebrew? Must be rough..." attitude.