I think the change in employment over the last 30-40 years has had an influence. Many people these days don't see a tangible end product in their work, be it something physical they have made, or satisfied customer at the end of a face to face interaction. And, I think the rise in creative hobbies like brewing, baking and even things like adult colouring books are the result of people looking for a solution to this. I know a fair few people who have quit well paid jobs, to work longer hours for less money, in their own cafes, bars, shops, and appear happier for it.