How has it taken them this long?

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Sadfield

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Stumbled across this three week old video presenting "Flash Brewing" as a new concept to the American homebrew scene. A slighty different format to pre-hopped LME, but it's still a just add water and pitch yeast process.

 
I don't get the rush when making beer, it's the wrong mindset. I think it's quite common though with people who haven't brewed before, a month seems like an eternity 🙃

If you brew regularly it's no bother that each beer beer takes a month or so as there's always something in the pipeline.
 
There's no rush in the fermentation though. This is just America finally discovering Kit brewing. Except their kits are DME and Extract rather than pre-hopped LME.
 
"Flash Brewing™ Kits
Introducing MoreBeer!'s Flash Brewing™ Kits! Designed for both novice and seasoned homebrewers, these innovative recipe kits allow you to simply mix the ingredients with water and add yeast for fermentation. This streamlined process not only saves you valuable time but also simplifies brewing without sacrificing flavor. Say hello to a faster, easier way to craft exceptional beer at home."
https://www.morebeer.com/category/flash-brewing.html
 
The DME beer kit has been available since the 1970's here in the UK.

Hambleton Bard Dry Beer Kits

They don't contain the dry hops but it is the same otherwise, a pouch of bittering goo, yeast and spray dried malt.
 
I just came across this today and I was like huh?!. Takes 5 minutes less than a standard beer kit, I think (well been 10 years since I made a kit, but I'm pretty sure that it only took about 15 minutes) and you still need the normal fermentation and conditioning time. I mean you could actually really speed it up with pressure fermenting, etc , but that's probably more than they want to explain........
 
The DME beer kit has been available since the 1970's here in the UK.
Not surprisingly, hopped malt extract was very popular during Prohibition in the US :
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Pinter seems to have gained a little bit of traction over there, so it's not surprising that "real" homebrew stores are starting to offer their own kits. One disincentive over there of course is their rubbish electricity, heating large volumes of water with 110V electric is rather less attractive than at 230V.
 
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For bread, malted milk and candy, apparently. Sure.



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Circa 2001 issue of Palmer, showing a John Bull and Coopers (?) kits. This just makes it slightly weirder that extract kits have become something presented as a new way to brew, with no mashing or boiling.
 
Not surprisingly, hopped malt extract was very popular during Prohibition in the US :
View attachment 105439View attachment 105440

Pinter seems to have gained a little bit of traction over there, so it's not surprising that "real" homebrew stores are starting to offer their own kits. One disincentive over there of course is their rubbish electricity, heating large volumes of water with 110V electric is rather less attractive than at 230V.
As an aside, they do actually have 230v. It's a little bit convoluted - they split it into two.
But they do have 230v feeds to for larger items like washing machines, cookers and even EVs.

Whilst it's complicated, there were benefits to it when people used to mostly use low power devices. In the same way that many older UK houses have unfused light circuits with the smaller sockets.
 

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