How has it taken them this long?

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Ha, this thread is taking me back. Made my first homebrew back in '71 with a can of Blue Ribbon hopped extract from the baking aisle of a local grocery, a bag of sugar and some bread yeast. I'm sure it was dreadful, but the novelty was such that I never lacked consumers.
 
Ha, this thread is taking me back. Made my first homebrew back in '71 with a can of Blue Ribbon hopped extract from the baking aisle of a local grocery, a bag of sugar and some bread yeast. I'm sure it was dreadful, but the novelty was such that I never lacked consumers.
Great. I'm assuming you just dissolved everything together and pitched the yeast?

Had this quick and easy way of brewing completely dissappeared in the US, between then and now?
 
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