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Well they sold the runnings as is I believe, I did read of a time where there was lots of publican brewers fiddling the excise with the runnings. The tax was staggered much like today on the strength of the ale. The excise man would come around dictate the tax to be collected, often first running were hidden away the blended afterwards. Giving the landlord a double whammy of cheating the excise man and his customers.And then there is the partigyle which seems like brewer's were mixing first and second runnings to get the right flavour which would also indicate something was missing in the straight second runnings.
The first runnings would obviously be a favourite because of a fuller flavour , but it would be for those who could afford it.