Sorry folks, life has been a bit hectic in the last few days. Hopefully Brad won't mind me copying his email here (at least the bit that refers to pricing)
Regular Pricing
The regular price (both Mac and PC) for BeerSmith 2 will be $27.95 (US). This is a great value for the average homebrewer given all of the features weâve packed into the new release, and is less than the cost of a bad batch of beer for most brewers. In addition I will be offering discounts (below) for those who choose to preorder as well as existing users wishing to upgrade.
Preorder Discount
Those who wish to purchase BeerSmith 2 in advance of the formal release date can get it for the discount price of $23.95. The preorder applies to both PC and Mac. If you preorder, you will receive two registration keys â one for BeerSmith 1.4 (which you can use immediately on the PC) and one for BeerSmith 2 which you can use to download and activate the program (PC or Mac) at its release date.
Existing BeerSmith 1.4 Users
If you have bought BeerSmith 1 at any point in the last 8 years since its release, you can upgrade for a price of $16.95 during the preorder period or $19.95 after launch. Note that the preorder price ($16.95) is only available until the launch date, and the full upgrade price ($19.95) is only going to be available until 31 August 2011. You need your registration key to upgrade.
Also if you purchased BeerSmith after 15 February 2011, you can get a substantial discount on the new version. See this page for further details on how to upgrade if your BeerSmith purchase was made after 15 Feb 2011. This program will be available until 31 July 2011.