I can remember when Stella was premium. For you young uns, it basically sat in the marketplace where Peroni did last decade and Morretti does now. Funnily enough, for a keg beer, it always seemed variable in quality - well kept it was nice, but in a pub with poor lines it could be horrid. I wonder if that was because it didn't shift as much as the commodity lagers? It was worth drinking if there wasn't any cask, and you didn't fancy a bottle of Newkie Brown.