Money-saving tips (journalist question)

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Tips:
Watch Freecycle (or if Future are still in Bath that's Freegle) as many people have a stint at brewing then give the stuff away.
Brew in a Bag (BIAB) is the lowest outlay for all grain brewing
Collect empty bottles from friends in exchange for the odd full one
Watch Wilkinsons and Tesco's homebrew sections for their half price sales. Some major bargains come up.

Launch wise I think you've missed the boat. The run up to Father's day would be the ideal time to have a book like that on the stands in WHSmith etc
 
I have to say, as a relative newcomer to the sport of beer n wine n things, an 'idiots guide' book would have been great when i took my first steps.
Knowing the basic principles of whats happening with the stuff you've just lobbed into the fermenter (local food factory chuck out a shed load of reeeeeeaaaly useful buckets that are all hdpe food grade and jolly useful too!) and what each bit is called too.

I have bought books on home brewing and to be honest theyre either old school or so technical that stephen hawkins might have issues with reading it!
Having now done most things short of a full all grain, theres always stuff to learn, always new ways to look at things on an age old pasttime.
 
That's encouraging, Egon. I think it will be more for beginners than more established brewers. And the idea is to be a bit less stuffy, so hopefully it will appeal to some people out there.
 
Newcomers need encouragement and without getting all gushy, I have to say this forum has been the most welcoming and useful, friendly, free with info and help too.

Thing is, is marketing a booZine (see what I did there-:) like this to get catchment of newcomers. Could it go in as a freebie to an established title? Is there any brew mags out there ? Can't say I've ever seen one personally.
If practical fish keeping can keep going them I'm pretty sure a brewers bible would get some customers!

Brewing is something that you seem to fall over rather than actively seek out, isn't it?
I got started with an ibrew kit that my mrs bought me at the good food show in Birmingham (free tickets-the company I work for we're there!) as a giggle.
Now I can hear three fermenters and two demijohns bubbling away in the other room!
The champagnes down the garage, looked a bit volatile!
 
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