Does this product have a target market other than homebrewers? I can't immediately think of other markets.
The tins looks great, much better than the silver bags. But thinking about why you might want to introduce them, my thoughts are:
1) To give your product more shelf-appeal. The design would achieve this but I don't think homebrewers are the sort who casually browse the aisles of a homebrew shop and pick things out that take their fancy. Typically they're informed buyers who know what they're looking for and know what the product actually is (i.e. you won't fool many by putting the same product into better packaging at a higher price). Which leads onto...
2) To make it easier to spot your product. Again, this would be achieved but to make it meaningful, the actual product would need to be better (fresher hops?) or you can use the packaging to up-sell the product (e.g. is there something factual to be said for how quickly the hops are dried, at the point of sale does the tin offer better freshness than vac packed hops etc - think "steak" vs "21-day dried grass fed Aberdeen Angus steak").
3) Because the packaging itself leads to longer product freshness. As mentioned above, most guys are going to re-seal their hops and chuck in the freezer. Does keeping in an air tight container improve on this?
4) Convenience for the customer. The tins possibly achieve this if the name of the hop was very clear so, with a load of them lined up on the shelf, I could quickly grab exactly what I want. Possibly counteracted by the above point on freezing plus the notion that homebrewers plan a brew methodically so aren't doing things so much on the fly.
Taking the above into account, might I suggest the similar black branding on foil-lined vac pack bags?
