I assume that 70% applies to cider, and probably accounts for why I am not too keen on it, as I am an avowed Marmite hater! However, it raises an interesting question about yeast. If, after fining, all yeast is removed, what part can it play in the flavour? After primary fermentation most of the dead yeast is removed as it would have a detrimental effect on the flavour, but during a sustained secondary fermentation and thereafter, a small amount of dead yeast is considered to have a desirable subtle effect on the flavour, through a process called autolysis.
Someone else claimed that it is malic acid which gives apples their flavour. Yet a 'good' cider has undergone a malolactic fermentation, converting the malic acid into lactic acid.
Alcohol itself has no flavour and is inherently toxic, frequently quoted as the cause of the breakup of families, anti-social behaviour, schlerosis of the liver, fatal failure of the pancreas, brain damage, addiction, heart disease, crime and fatal accidents. The carbon dioxide produced by fermentation is foul and noxious, as anyone who has sniffed a large vat of brewing beer will testify. It's all a bit of a mystery the role that such a a simple organism as yeast plays in our lives.