The people on the apprentice remind me of so many people on my course (business), impractical useless tossers but somehow still cocky as hell.
We had to do a "graduate enterprise" thing this year and start a small business, people in our team come along with ideas to put forward, meeting went a bit like this:
"How about a cookbook"
"Why?"
"Umm, I dunno, students buy cookbooks"
"Do they? I thought most students were rubbish cooks, there's loads of books like on the market already, why should I buy your cookbook?"
"Umm, I dunno"
"Anyone got an idea which isn't stupid?"
What seems to always happen is they don't actually look at anything from a business perspective, they just think everything will work due to some sort of over inflated opinion of their ideas, do first, think later, it's the same on the show. Then they find it amazing their businesses are dead in the water.