ScottM said:
If it wasn't for the birth of the mega corps (and some environmental factors along the way, wars and the like) then none of it would have happened.
In fact, most of our social "evolution" wouldn't have happened but that's by the by.
If it wasn't for that desire for accumulation by those in charge of the big businesses then we would still be producing the way we did millenia ago. The cycle of innovation is well documentented and well understood, particularly by big business. New things are treated with suspicion, you over come the suspicion through whatever means (nowadays making it as cheap as you can and marketing the hell out of it in a way that makes you think it will make you virile and attractive to the opposite sex despite having no personality/halitosis/BO/buck teeth/whatever) to ensure that it is seen every where and makes its way into the concience of the mass market.
Magners... came from nowhere. Because it's a great product? No.
Because of clever marketing. It runs like this...
1. Take a pretty poor product and apply a trick that the lager manufacturers have been doing for ages - serve it ice cold so you can't taste it, you just get fizzy, sharp and sweet. That takes care of cost.
2. Make sure that it is the most promenent brand at the point of sale. Now this is where I have massive respect for the agency who dreamed this up, it's pure genius. When Magners was first launched it came in pint bottles only. It was mandated by magners that it would be served over a full glass of ice. It was supplied with branded pint glasses. You cannot fit a pint of liquid into a pint glass that is already full of ice. So, the branded glass and the branded bottle is taken to the table. Two brand impressions that stay there out on the shop floor for every one drink. Utter, utter genius.
Magners was just a little producer, or maybe even an obsolete dormant before that. Certainly not a "big boy" by any stretch. They effectively popped up out of nowhere - and they'll try to stay on top, and they'll invest more in new products and marketing to stay there. "Good" by their definition is how big a divvy they can pay off the back of a product NOT its quality. I'll be prepared to bet that the CEO of magners doesn't drink it. He'll be drinking a Dom Perignon...
The simple fact is, you do not have free thought, your perception of free thought is bent, pushed and pulled by any number of things, the megacorps invest Billions of pounds annually to get you to join their ranks. And it works.
It is absolutely the manufacturers that make it happen. They engineer us to accept their product. Your assertion around the non-acceptance of more traditional beers is down to those brewer's inability to compete with their expensive to produce product. They had to accept reduced margin to stay with the price of the wash lagers which left them bereft of the capital to out market them. This is agressive business, this is how it works.
Seriously, I suggest you do some background reading on the practises of megacorp brewers and food manufacturers. It's frightening.
I used to be very close to the industry BTW, working with the likes of Marstons, GK, UD et al. as well as the food shippers like 3663 and Brakes and the big chain pubs like Orchid, TCG and BRG. This is how it operates, this is how it works.
In terms though, of downmarketness among cider drinkers, that really depends on how you define cider. Having just found the ingredients for strongbow, it is actually sparkling, diluted apple wine, not cider.