Afternoon all
Marketplaces such as Amazon/eBay should be your second port of call after a dedicated home brew site for a couple of reasons...
1. They both charge the seller a fee for the privilidge of selling on their platforms, this is partly absorbed by the seller in reduced margins which isn't great for a seller in what is still a pretty niche market, but also some of that is passed on to you guys. You get the same service from the seller regardless of which platform you buy the items on. eBay/Amazon don't sell home brew themselves, it's all 3rd party sellers like ourselves. There are a couple of sellers who put their products into Amazon warehouses for them to dispatch but that was cancelled by Amazon when lockdown started and they couldn't keep up with the volume of items coming in and out of their warehouses, and they wanted to prioritise household essentials.
2. More often than not you're paying for shipping built into the cost of each indvidual item. You can get some single items cheaper on a marketplace granted but take Amazon for instance. xxxxx kit is £24.95 delivered for example, that sell price will include the cost of shipping out to the customer. If a customer buys the same item twice, or two different or etc... etc... then they are paying for shipping with each unit they purchase. As the quantity increases the seller will have to pay more for shipping because of the increased weight of the parcel, in general it means we have to ship DPD rather than Royal Mail which is cheaper. The shipping costs built into the sell price of the 2nd unit covers this increased cost usually. If a customer buys a 3rd individual unit though then the extra shipping paid for goes to the seller. As I said you can sometimes find individual items on marketplaces cheaper but in general if you are building a basket then go to a homebrew site and it will always be cheaper. There is no way around this, the marketplaces reward a seller for offering a delivered price rather than £xx.xx + P&P. Build a basket on a home brew site and you'll only ever pay for shipping once, or not at all if you meet free delivery thresholds.
Plus bare in mind most homebrew shops aren't selling huge volumes and need every sale they can get with the most profit they can make without taking the pee just to keep their doors open. Quite often the marketplace makes more profit on a beer kit than the actual seller because of the way a marketplace works, driving the price into the ground until no-one will go lower. Great for you guys, and me at crimbo doing all my shopping in 36 minutes flat, but not always great for a seller who is desperate for a sale at any cost. The margins on beer/wine kits aren't huge, online has seen to that because every store is on the same high street now and easy to compare against each other.
That said we have loads of Festival, Woodfordes, Cwtch and other Muntons kits delivered today... plus the new Winexperts and On The House wine kits... bare with me. Only nipped up here for a ham butty and I'll be back downstairs booking it into stock. Probably best to wait a few hours to see everything that's arrived. Couple of DME's as well and Mangrove Jacks 1.2kg Pure Malt Enhancers, should be over 400 of them here.
Cheers