My Personal Rant About BrewDog PLC

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They have done well for themselves, but in order to do so well I feel they have left a part of the fun and joyous part of the project behind....
 
Surely not drinking good beer because you like don't like the marketing is no better than drinking bad beer because you do like the marketing. They make great beer. If they stop making great beer, I'll stop buying it. Sure, I might boycott something for ideological reasons - abusing staff, using their proceeds to fund ISIS, whatever. But they aren't. As far as I can see their biggest crimes are appealing to pretentious hipsters and shoving a bottle up a stoats arse. Well, 7 seven stoats and 4 squirrels. Grey squirrels. Not even red squirrels. I can live with that.
 
They have done well for themselves, but in order to do so well I feel they have left a part of the fun and joyous part of the project behind....

Yeah but its not a fun hobby anymore, its a business, and in business, BullS is big,most of the patter is cheesy crap but no one would say "oh,im glad that company that used to make good beer,what was it called again? at least they stayed true to the hobby and didn't go mainstream" the truth is, a whole lot of people know about better beer because of them,me included, Punk IPA was my first beer that made me think, wow,is that a beer?
I honestly think people are jealous, do people not buy iPhone or PlayStation or listen to their favourite band because ita not personal to them anymore, no one is making you buy or do anything, just ignore it if it annoys you, but don't let it raise your blood pressure 👍
 
Im not talking about you Personal91,just in general regarding the growth of the company, i popped into the Stirling bar to ask about Growlers and spoke to one of them(might have been James?) , he was a bit of a plonker but i still buy his beer 😁
 
And it is a PLC, Some of thrier beers are good, some are very good, some are exceptional, but hey still bang on about being "homebrewers".
They are now a multi million pound corporation brewer, who will sell their soul, to make a few more quid "buy shares in our coy etc etc"
But their latest "gimmick" is ..."Have you tweeked our recipe, we`ed love to know...How about ...**** OFF do your own research.
250 beers on their books, and Im sure that they have tried and tested every single on of them, just to make sure that "Joe Public" is not being ripped off.
This is my opinion only and nothing to do with the owners of this site, or the Moderaters, so If I say that the owners of BrewDog, try to sue me....

Johnny, i so wish you worked at my place, even though you probably wouldn't last a day,what a laugh it would be,everybody is a "gaffer", one thing mate, you say it as you see it 👍
 
I like brewdog beer and applaud them for releasing diy dog. I'm new to all grain, well six months in. Most of my recent brews are adaptions of recipes in the diy dog Ebook. I applaud them for releasing this as most if not all my forays into the world of all grain brewing are based on their recipes. I'm finding that I prefer my brews to most of the beers that are commercially available at the moment. I still like the brews I've tried of theirs but I can make beers I like equally as much for next to nothing in comparison to the price of their beer. All thanks to diy dog.
I must say hats off to them for giving me that information
 
Im not talking about you Personal91,just in general regarding the growth of the company, i popped into the Stirling bar to ask about Growlers and spoke to one of them(might have been James?) , he was a bit of a plonker but i still buy his beer ������

I know its an open discussion and not aimed at hehe

I'll be honest the idea of having a brewery and being able to give up my Job to go and promote my beers and ciders ( from the orchard that would magically run itself) at gigs and festivals would be awesome till my liver packed in haha
 
Hells Bells, I can't honestly recall how i noticed them although any literature i've come across has always been meh... whatever. but oooh you've got me thinking now what is not always a good thing.

I think I must of had a few BD beers without knowing (tesco finest american IPA) and a couple of beers at the northern star and other proper crafty pubs and only found out they were BD later. I discovered jaipur at a beer festival and bengali tiger on draft as a special in spoons about the same time as punk. I think brum was the first BD pub visited that's when it all clicked. BD is my goto pub in cardiff anthough zero degrees do stunning beers and a tidy pizza but their range is more limited , usually about 5 beers on tap albeit brewed on premesis (their mango & wheat beers are to die for :-) )

Good shout on Zero Degrees beer and pizza. Definitely worth a visit for both; although when I have an after work pint in Cardiff it's usually Brewdog / Tiny Rebel. Personally I am a big fan of Brewdog beers although the bar can be a little pricey, it has let me try stuff I probably wouldn't have before; both their own and guest draft.
 
Name one UK brewer that has done anything like as much as BrewDog for homebrewers.

They released the recipes to all of their beers, for free no less, what more do you want?
 
I like brewdog, there marketing doesn't appeal to me (and equity for punks irritates me because it is a rip off) but there beers are good and they've done an awful lot to make beer cool in the UK (for their own gain of course but that's business). While I couldn't give a flying wotsit if what I drink is cool or not, it has undoubtedly attracted people to ales that wouldn't otherwise have been which means we all get greater choices and quality...what's not to like?
 
Name one UK brewer that has done anything like as much as BrewDog for homebrewers.

They released the recipes to all of their beers, for free no less, what more do you want?
I don't have anything against them, I like their beers and I think that there are worse ways to do business, but I don't see DIYDog as anywhere near free. The database of email addresses they're harvesting from that must be worth a fortune to someone, pretty much every homebrewer has downloaded it even if only out of curiosity. It's a marketing company's dream.

Just like I embrace all that Google does for the world, Android operating system, Google maps, Gmail, all the apps that go with it all, and all that's beside the globally dominant search engine. I use it all every single day yet haven't handed over a cent in actual cash, but I know for sure I'm paying for it somewhere.
 
I don't have anything against them, I like their beers and I think that there are worse ways to do business, but I don't see DIYDog as anywhere near free. The database of email addresses they're harvesting from that must be worth a fortune to someone, pretty much every homebrewer has downloaded it even if only out of curiosity. It's a marketing company's dream.

Just like I embrace all that Google does for the world, Android operating system, Google maps, Gmail, all the apps that go with it all, and all that's beside the globally dominant search engine. I use it all every single day yet haven't handed over a cent in actual cash, but I know for sure I'm paying for it somewhere.

The first version didn't need an email address, and who actually uses their own email address on those things anyway. [email protected] every time.
 
As I observed last year on the forum about a silly programme about recruitment which featured Brewdog "James Watt, the co-founder of the business, may be passionate about his beer, but he appears to be much more passionate about making his business a success, to the point of being pretty ruthless. So in my view it's business first, beer second."
I doubt this has changed.

It's a bit like the Silicon Valley computer "hobbyists" wearing T shirts and trainers to disguise the fact that they've got five factories in China churning out the stuff to 80 countries.
 

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