That's not fair. They're not pretending to be British, rather they have two websites, one priced in £ and the other priced in €. Ireland's currency is the euro, so they're doing us brits a favour by pricing on £ as it saves messing around with exchange rates. Even PayPal's exchange rate is not as good as HBC.
Customer service is excellent. My first order with them was misdelivered and signed for by the courier! Shane was on the point of sending out the order again and taking on the enquiry before I got a phone call from the irate person who'd received it.
Delivery, I don't know if it's got worse, but I've always found it good. I once ordered Monday morning and received my parcel on Wednesday lunchtime in France.
A splendid company and my goto every time, Except for liquid yeasts, which they seem to have phased out.