Magic Rock sells out.... Called it last year
- Thread starter Braindead
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phildo79
Member
How does that saying go, 'if you can't beat 'em, buy 'em'?
Unfortunately I fear this is something we will be seeing more often as the trend for supping ***** lager dies out and people decome more choosey about what they drink.
"Magic Rock is the latest British craft brewery to fall to the multinationals"
"Magic Rock is the latest British craft brewery to fall to the multinationals"
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I guess fourpour and magic rock will be soon brewed under the same roof.
phildo79
Member
It's very similar to what happened in the US during the last decade. 'Big Beer' started buying up small, independent breweries to develop a portfolio of craft beer. They bought so many, hardly anyone knew who owned whom or what. And Big Beer didn't mind that customers were either ignorant, confused or both. A shower of greedy cnuts!
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I have no problem with big business buying up the smaller ones as long as they do not lower the quality of the beers the small one used to produce, the small breweries have the option not to sell.
MrRook
Landlord.
Who cares? In the States there are now over 7,000 breweries, if any "sell out" there are plenty of others to buy from.
An Ankoù
Landlord.
I hadn't heard of Magic Rock so I had a look at their website. Their beers seem to be very "opportunistically" priced, shall we say. I'm not surprised they jumped to trouser the Aussie dollar!
Sadfield
Landlord.
Really? Most of them are £2.10 to £2.45 a can.
I agree with Sadfield, i was looking at this page were you looking at something else?
https://www.magicrockbrewing.com/product-category/beer/
(I wouldn't pay £16 for a bottle of barley wine)
An Ankoù
Landlord.
Fair nuff. I was looking at this page: https://www.magicrockbrewing.com/product-category/beer/
Didn't see too many in that price range, and these cans are 33cl. Is it that good?
Give em long enough...they'll kill em.
They will mass produce relics of their former self,to "educate" the public to what "craft" beer tastes like and that they really should be drinking it...then it'll get squeezed to death for every last penny if profit and will taste like *****.
They will mass produce relics of their former self,to "educate" the public to what "craft" beer tastes like and that they really should be drinking it...then it'll get squeezed to death for every last penny if profit and will taste like *****.
phildo79
Member
And this is the problem with big beer buying smaller breweries. They aren't buying them to produce the same volume of beer per year, they want more. Bigger volume could mean brewing at a different location, possibly BUL in a different country. When this happens, does the beer taste the same? Does it 'eck!
I don't begrudge someone selling a business for a huge profit. I dare say I would have done the same. But let's not kid ourselves that everything will be hunky dory and the beers from Magic Rock won't just stay the same but get even better.
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To say they are expanding.
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Been drinking too much hoppy beer?
I am hoping to start a brewery in a few years. If I were successful then offered big bucks by an international company I would jump at the chance. Could use the money to start another small brewery.... or retire early.
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The general practice is a clause stopping you owning another brewery for 10 years
phildo79
Member
This might actually benefit their beers as I can't see them becoming even more disappointing than they already are.
