No mate , i can only say instructions are made to sound fab for sales talk .Advice sound be ,
After mixing up kit and testing with hydrometer pitch yeast when brew is around 22c and below ,
Ferment at a constant temp of 18c or 20c or 22c pick only 1 depending on brew style,
Leave for around 10 to 14 days before testing with a hydrometer , test for 3 days running and bottle is gravity has not moved (provided it is in the given FG range like 1008 for eg ) ,
When bottled or kegged and primed with new sugar (again depends on brew type and amount of fizz wanted) leave in warmth (20c) for around 14/21 days then leave in cold for at least 4 weeks and longer .
So 10 weeks from brew to glass doesn't sound as good to the sales people but there you have it .
Hope your brew works out for you .