graysalchemy said:
calumscott said:
Wouldn't it be hillarious if THBF managed to pull off what the commercial beer industry has been trying to do for decades and getting the SWMBOs of the world drinking good beer and cider instead of industrial wash alcohol, sugar and artificial flavouring...?
Why would they want that?
Thats all they produce anyway :lol: :lol:
Thats the thing. The recent attempts by the big companies to crack the female beer drinking markets have all gone down the same patronising route a la
THIS, rather than going for flavour etc. I guess the Carling Zest going for a similar approach, with the happy coincidence that it falls into the new 2.8% tax bracket... :whistle:
Personly I'd get your SWMBO to try loads of different beer styles and go from there. Obviously if she does like the Carling Zest, then go down that route with something pale & fruity.
Over time I've made my gf try lots of different beers and discovered actually she likes most styles, especially the following:
IPAs - as long as they arent citrusy
Wheat beers & dunkelweis
Bocks, doppel bocks
Saisons
Sour beers.
Although she particulalry doesnt like:
Roast flavours, stouts, porters etc.
Too much citrussy hops.
I think a lots of it boils down to just having decent flavour, although this is very subjective!
A lot of people who arent into beer think its either going to be freezing cold fizzy crap, stale cask ale or guinness.
The key to cracking the female beer market is education and quality, but that doesnt really sit straight with the low cost high volume approach of the big producers...
Sorry for getting a bit OT!