strange-steve
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I saw this on Cracked this morning, but I don't really know how this is different from the other big breweries cashing in on the craft beer craze.
Fake craft beer company sued
- Thread starter strange-steve
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geetee
Landlord.
Hmmm.
Fake news, fake beer whatever next?
Fake news, fake beer whatever next?
I don't know about in the US, but I thought there wasn't any official definition as to what "craft" means, so this won't likely go anywhere. Aside from perhaps encouraging someone to create a legal definition?
Isn't all beer `mass produced'. S**t, I do 40 bottles worth at a time...
I believe, happy to be corrected, that craft is a trademark of the Brewers Association in America - like Trappist is a trademark of the International Trappist Association. To be a craft brewer, you have to meet a criteria set by the Association.
Craft is a defined term in the US. It's breweries that produce under a certain amount of beer per year (although this has been changed more than once to keep breweries such as Sierra Nevada under the craft umbrella as they expand) and aren't wholly owned by another company.
Not applicable or comparable to our market here in the UK.
Not applicable or comparable to our market here in the UK.
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simon12
Landlord.
Thats what I thought too. In the UK there is no legal definition but trading standards could still take action if they think the term is misleading.
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A lot of supermarkets have 'craft' beer made by big breweries
Didn't Brewdog try to create some sort of definition of 'craft' a few years ago? It was a bit embarrassing as the brew punks turned school prefects and tried to get all the other kids to gang up on those they disapproved of. I remember it as being the day that 'craft', for me, became a term that identified those who frequently practice onanism.
I don't care who brews beer if it tastes good. They could be a multi-national company with production plants across the globe, populated by blind third world orphans working for two pence a month for all I care. If it tastes great I'll patronise them any day over some bearded hipster making pine-tree infused saison with cacao nibs in some backstreet bridge arch in Hackney.
I recently was in a 'crafty' pub and asked the barman about the hops in the various beers brewed on site. He shrugged and asked me what I meant. After a bit of a to-and-fro conversation he informed me that the beers didn't have hops. I think he thought I was trying to catch him out. I pointed to a bar pump badge and asked why it was covered with pictures of hops. He took a look and said, quite seriously and rather sharply: 'they're acorns'. We left without having a beer...
I don't care who brews beer if it tastes good. They could be a multi-national company with production plants across the globe, populated by blind third world orphans working for two pence a month for all I care. If it tastes great I'll patronise them any day over some bearded hipster making pine-tree infused saison with cacao nibs in some backstreet bridge arch in Hackney.
I recently was in a 'crafty' pub and asked the barman about the hops in the various beers brewed on site. He shrugged and asked me what I meant. After a bit of a to-and-fro conversation he informed me that the beers didn't have hops. I think he thought I was trying to catch him out. I pointed to a bar pump badge and asked why it was covered with pictures of hops. He took a look and said, quite seriously and rather sharply: 'they're acorns'. We left without having a beer...
I agree it doesn't matter to me who makes the beer or what type it is as long as it tastes good who cares.
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peebee
Out of Control
In my recent posts I have been using...
"so called" "craft beer" "<sic>"
... (combination of one or more of these) for just the reasons discussed in this thread. "Brewdog" seem to like attacking "CAMRA" and their meaningless <sic!> "real ale" term while hiding behind this "craft beer" term which obviously isn't meaningless (eh???).
"so called" "craft beer" "<sic>"
... (combination of one or more of these) for just the reasons discussed in this thread. "Brewdog" seem to like attacking "CAMRA" and their meaningless <sic!> "real ale" term while hiding behind this "craft beer" term which obviously isn't meaningless (eh???).
They ought to cut the crap the lot of 'em, just call it 'beer/ale' and let it sell on its own merits.
Craft my arse....
geetee
Landlord.
Well said, Jim!
geetee
Landlord.
if you keep that up you may be sued by "so called" ISIS for infringing their trademark phrase.
simon12
Landlord.
Just noticed old speckled hen says "Crafted" on the label
...that's just describing the label..
Oxford Dictionary online...
Craft Beer - a beer made in a traditional or non-mechanized way by a small brewery
Websters (American) Dictionary online...
Craft Beer - a specialty beer produced in limited quantities
So which is right?:hmm:
Craft Beer - a beer made in a traditional or non-mechanized way by a small brewery
Websters (American) Dictionary online...
Craft Beer - a specialty beer produced in limited quantities
So which is right?:hmm:
Why don't they say 'made' or 'brewed' instead of getting all arsey about it? Probably made by a bunch of disgruntled nine-to-fivers to a set recipe and routine which has all the 'craft' of making a cup of tea.
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