Brewdog miss a marketing opportunity.

[Sadfield]

Could have sold it as Punk IPA Rancid Edition, teaming up with the American band. Supply Chain Officer issues a Minor Threat instead.

https://www.manchestereveningnews.c...dog-discards-infected-beer-worth-30117741.amp

 

[MashBag]

Very interesting. Conspiracy theories anyone?

1. Tax management?
2. In house choas?
3. New management playing catchup?
4. Seasonal fluctuations?

 

[LeeH]

Very interesting. Conspiracy theories anyone?

1. Tax management?
2. In house choas?
3. New management playing catchup?
4. Seasonal fluctuations?

Hygine team didn’t check the pH of the Starsan.

 

[Northern_Brewer]

Very interesting. Conspiracy theories anyone?

1. Tax management?
2. In house choas?
3. New management playing catchup?
4. Seasonal fluctuations?

Just one of those things that happens - but QC should have caught it, and would have at a more experienced brewery.

But it's just terrible management to be pointing the finger like that, it just ensures that people keep quiet about any issues when you want them to be shouting about them.

 

[The Baron]

Brewdog should own it and not be blaming staff that is a internal affair not for public knowledge

 

[Sadfield]

Should this copy editor be appluaded for this, or rebuked for being technically wrong?

 

[Madhouse]

Surely they have a taste panel to make sure their products are drinkable? I work in food and we taste every batch before it goes to the warehouse.

 

[Twostage]

Surely they have a taste panel to make sure their products are drinkable? I work in food and we taste every batch before it goes to the warehouse.

Maybe it became sour after shipping?

 

[Stu's Brews]

Maybe it became sour after shipping?

This was my gut instinct when I first heard about the issue a couple of weeks back. Seemed to me that the most likely source of infection was post-fermentation (e.g. the canning line).

 

[marshbrewer]

Brewdog should own it and not be blaming staff that is a internal affair not for public knowledge

Hang on, hang on.. I'm not one to shy away from criticising Brewdog, but in this case this was an internal email to staff, which someone has leaked to the press.


And as for "Beer industry expert" Clarisa Moles opinion criticising it's tone - they are niether a industry expert or someone who has any relevant industrial experience. They should stick to their error strewn books about Lager and suchlike.

 

[The Baron]

Hang on, hang on.. I'm not one to shy away from criticising Brewdog, but in this case this was an internal email to staff, which someone has leaked to the press.


And as for "Beer industry expert" Clarisa Moles opinion criticising it's tone - they are niether a industry expert or someone who has any relevant industrial experience. They should stick to their error strewn books about Lager and suchlike.

Sorry Marsh did not realise it was a internal email that had been leaked. I stand corrected

 

[marshbrewer]

Wasnt having a dig at you @The Baron . Had a day at work dealing with "Personell issues". Am in a grump (And I cannot abide that Melissa Cole I'm afraid)

 

[The Baron]

Wasnt having a dig at you @The Baron . Had a day at work dealing with "Personell issues". Am in a grump (And I cannot abide that Melissa Cole I'm afraid)

I know you wasn't but I did not read the full report before mailing so guilty as charged

 

[Northern_Brewer]

Brewdog should own it and not be blaming staff that is a internal affair not for public knowledge

It sounds like some cans reached customers and their complaints were the first they knew about it, so in that situation it will be impossible to cover it up.

But pointing the finger of blame is the kind of behaviour that upsets people enough to leak internal documents. Especially in a company like Brewdog which is under scrutiny already for the way they treat employees.

 

[pilgrimhudd]

Very interesting. Conspiracy theories anyone?

1. Tax management?
2. In house choas?
3. New management playing catchup?
4. Seasonal fluctuations?

Chemtrails?
5g magnetism?
Clinton's are baby murdering pedos working out if a washington pizza restaurant?

 

[LeeH]

Surely they have a taste panel to make sure their products are drinkable? I work in food and we taste every batch before it goes to the warehouse.

I’m putting myself forward.

 

[hoppyscotty]

It sounds like some cans reached customers and their complaints were the first they knew about it, so in that situation it will be impossible to cover it up.

But pointing the finger of blame is the kind of behaviour that upsets people enough to leak internal documents. Especially in a company like Brewdog which is under scrutiny already for the way they treat employees.

pointing finger of blame or trying to establish root cause of the problem so changes to processes and procedures can be made to ensure it doesn't happen again. Someone somewhere screwed up...how do you establish what happened without, as you say, "point the finger of blame". Without understanding what went wrong just guarantees it will happen again. I guess depending on how guilty you feel in this might influence which side of the fence you are and how that might direct your response. There is always two sides to the story.

 

[Northern_Brewer]

pointing finger of blame or trying to establish root cause of the problem so changes to processes and procedures can be made to ensure it doesn't happen again. Someone somewhere screwed up...how do you establish what happened without, as you say, "point the finger of blame". Without understanding what went wrong just guarantees it will happen again.

You put the emphasis on "how do we stop this happening again?" rather than "what went wrong this particular time?" (with the implication of who was it that did the wrong thing). The airline industry is really hot on that kind of approach, purely because it's literally a matter of life or death if screwups happen, but psychologically people much prefer to point fingers.

 

[hoppyscotty]

You put the emphasis on "how do we stop this happening again?" rather than "what went wrong this particular time?" (with the implication of who was it that did the wrong thing). The airline industry is really hot on that kind of approach, purely because it's literally a matter of life or death if screwups happen, but psychologically people much prefer to point fingers.

You’re reading far too much into what I wrote..:I used the language that was used further up. The point I was making is that let’s not make assumptions about who is at fault based on leaked emails that are probably just trying to establish what went wrong…that is exactly what happens in the airline industry, an investigation happens in private and in a controlled group with no external comms until progress in the investigation has been made. I know as I work in the airline industry and have done for 30 years. If the email was leaked there is usually a reason why things are leaked.

And if an individual in the airline industry is found to be at fault they are absolutely ‘blamed’ and possibly could face prison under certain circumstances. But ultimately it’s about understanding it if was people, process, machinery/equipment or something else that caused the problem and taking steps to ensure it can’t happen again.

 

[Sadfield]

Clinton's are baby murdering pedos working out if a washington pizza restaurant?

Wow! I'll be buying my Greeting cards from elsewhere from here on.