Brew Seller, anyone used them

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As far as I can tell, you are right about the home brew shops in London. There is the one in Mattock Lane Pharmacy (which is really close to me) which is very expensive and doesn't have very good stuff. There's also an internet shop that does allow you to collect at their base in Harrow, but they don't do a lot of grain. So there is certainly a market to be tapped into.

In terms of the cost, you can get 23 litre brews online for around the same price (slightly more in most cases that I've looked at) but that's simply because they are larger companies than you are and can buy in bulk in a way you can't. Having a premises may solve some of this (I'd prefer to buy from a human, rather than a webpage), but your costs will go up. I have a friend who is starting to dip his toe in selling craft beers and, like you, has started at markets on Saturdays and Sundays (In Wanstead) and has just had a pop up shop in Shoreditch for 2 weeks, to test out how well a permanent shop front in London would work out. I think he sold loads, and can now work out if it is financially viable or not. Might be something worth looking into, as a test run.
 
EskiBrew said:
I have a feeling the comments on price were assuming you were supplying just the ingredients rather than the equipment too. You might want to consider doing a version of the kit that does not include the equipment
He already does this. £45 for equipment plus ingredients. £10 for ingredients alone.
 
I know that at £10 for 5l it appears high but the guy is running a business and there has to be a margin in it to make it worthwhile, when you consider that those refills will have a sachet of yeast and are weighed out and packaged up, presumably by hand, then there is probably much less profit than one would expect! Obviously the economies of scale we experience as brewers of larger quantities make them look expensive but when you consider the price that breweries buy grain at it makes what we buy look dear! He's probably not moving enough of these kits yet to meet the minimum order quantity to get trade deals from a maltings yet.

Quiet often with business start-ups the owner also has a 9-5 job which is paying their bills until such time as the business is generating a liveable income, in that case its hard to put daytime contact details, of course that might not be the case here but its possible.

Good luck to you Jonathan, I like the concept.
 
i really like this concept! having just gone AG im not really at the point wher ei know what i like to brew myself. and if i could try say 4 different recipes for around the 25 pound mark (delivered) id say it was perfect. as with most things brewing related its going to be the postage costs that throw a spanner in the works as it all weights a fair bit. hopefully with the ever growing in interest in good beer somethign along these lines will pop up in my area. it would certainly get my support.
 
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