Brew Dog

[Dunfie]

A couple asked for my Punk IPA effort. I have found the brewday thread from March last year.

King Robert IPA

 

[graysalchemy]

I had a pint of Punk yesterday. Tasted like very fizzy grapefruit and lemonade. I only got the hops when I burped :lol: :lol:

 

[earthwormgaz]

It's no match for Castle Rock EPA that's for sure

 

[graysalchemy]

I gave my carling drinking mate a taste, he quite liked it. I can see where they are comming from with it from a marketing perspective trendy 20 somethings brought on larger looking for something a bit more interesting. Unfortunately the hops uber dominate IMHO to the point where you cannot appreciate the malt. Perhaps I am the wrong side of forty and like a bit more malt in my beer. Not for me.

 

[earthwormgaz]

I gave my carling drinking mate a taste, he quite liked it. I can see where they are comming from with it from a marketing perspective trendy 20 somethings brought on larger looking for something a bit more interesting. Unfortunately the hops uber dominate IMHO to the point where you cannot appreciate the malt. Perhaps I am the wrong side of forty and like a bit more malt in my beer. Not for me.

You on about the Castle Rock one there or Brew Dog one?

I suppose the Brew Dog beers are a little unbalanced flavour wise ... it's something a bit different anyway, that's probably why it caught my attention so much.

 

[graysalchemy]

I was talking about punk ipa. Don't get me wrong I thought it was an interesting beer but needed to be more balanced and the lager fizz got rid of. It seems to be hyper hopped for the sake of it.

 

[Hirsty]

BrewDog brew good beer but they are a better PR company. All about gimmick, which they claimed not to be. If you don't believe me just have a look at Sunk Punk, Sink the Bismark, Tactical Nuclear Penguin, taxidermy covered bottles/taps, and so on.

They are not doing anything new or different from what several craft brewers in the US have been doing decades before them.

I'd have more respect for them if they let their beer do the talking as opposed to the constant barrage of PR stunts.

Don't even get me started on their about-face on beer principles.

 

[shearclass]

Brewdog is a business, of course they are going to do the PR stunts.

 

[earthwormgaz]

I suppose they are quite gimmicky, taxidermy bottles does somewhat fly in the face of the espoused punk principles on their bottles!

Did they used to bitch about fizzy and/or uber hoped ale then?

 

[shearclass]

What is a taxidermy bottle?

I don't think the brewdog beers are overly carbonated either!

I have a bottle of Tokyo in my gargae, but i can't bring myself to drink it. Maybe i'll do it on Christmas day.

 

[RobWalker]

BrewDog brew good beer but they are a better PR company. All about gimmick, which they claimed not to be. If you don't believe me just have a look at Sunk Punk, Sink the Bismark, Tactical Nuclear Penguin, taxidermy covered bottles/taps, and so on.

They are not doing anything new or different from what several craft brewers in the US have been doing decades before them.

I'd have more respect for them if they let their beer do the talking as opposed to the constant barrage of PR stunts.

Don't even get me started on their about-face on beer principles.

I remember reading an article about Tactical Nuclear Penguin and the author relating it to binge drinking...saying all about beer getting stronger etc - I had to send the author an email telling him that the bottle itself says you're meant to drink it in short measures and not out of the bottle like a beer, and basically that his article was void...what a nonce.

 

[Hirsty]

What is a taxidermy bottle?

this is the bottle referred to and also the bar font

Brewdog is a business, of course they are going to do the PR stunts.

I agree that companies will use PR but BrewDog have stated that they are not about gimmicks - 5 minutes later they are throwing a 5bbl FV into the North Sea and driving a tank around Camden.

They used to go on about selling their beer in brown bottles because they care about their beer and now you can buy their beer in cans.

Their beer is good, heavily US Craft influenced, which isn't necessarily a bad thing. I just reckon they'd do better in the long run if they stuck to their original stated principles. Let the beer do the talking.

 

[Hirsty]

I have a bottle of Tokyo in my gargae, but i can't bring myself to drink it. Maybe i'll do it on Christmas day.

That is a very nice beer, you'll enjoy it.

 

[Scorrie]

Brewdog are very good at what they do and if it gets them there young fowk taking an interest in beer that isn't some pish 'lager' - then more power to their elbow. If 10% of the people who drink Brewdog decide to take more of an interest in craft/small brewery beer - then job done IMO.

It's worth remembering that much 'Real Ale' perception is based (erroneously, of course ) on crusty beardy wierdies and owd curmudgoeons sitting around moaning about how bad things are whilst becoming enveloped in a nauseous cloud of beer fart gas.....

Going off at a tangent, I'm suprised that the 'hoppy' beers are so popular, I've always found that the Scots palate is more attuned to malty beers. Certainly when we lived in Caithness the locals wouldn't take to any hoppy beers that were put on in the pub, but loved anything dark and malty. Old Peculier and Hobgoblin used to fly out. But there was a lot of customer resistance to any cask beer when we first talked the landlord into getting a cask or two in, the locals said they "wouldn't drink that English handpump pish...."

Maybe Graysalchemy has the answer in that the target audience is twentysomethings who are already conditioned to 'lager' and sweeter, gassier, lighter beverages than the traditional 'heavy' Scots beers.

Good luck to them, I say. :drink:

 

[earthwormgaz]

Well, I've got to say it caught my attention, even though even been an ale drinker for years. Incidentally, it was Guinness that weaned me off the lager as a student ...

 

[graysalchemy]

I think you have summed it up Scorrie. They have targeted themselves at a particular audiance and the marketing methods befit the audience. Real ale does have the sort of crusty image but to be fair Brewdog may think they are real Ale craft brewers but they are taking a bit of artistic licence when it comes to the finished product.