The last sentence makes perfect sense. Craft beer only accounts for a very small percentage of beer brewed, so the big breweries hold the future of the hop farmers - which is what I meant about them guaranteeing their existence. Good to hear that is happening, to some extent at least.
I have seen experimental hops for sale, the Maltmiller has a few, and the likely names are suggested for some of them, which must indicate they will be commercially produced soon. New UK hops were being developed earlier than the 70s - Brewers Gold was about 1920. I love Brewers Gold, and it has been used over the pond to create great hops like Columbus, Chinook, Centennial, Nugget, Galena, Horizon.
I'm sure the growing conditions are a big factor in producing new hop flavours overseas, but English conditions can produce strong flavours and a wide variety, as new and existing types show. Why don't UK hop growers start growing Brewers Gold, and others? Are any of the hops grown in USA/NZ suited to growing here? I'm sure they are, most of them derive from UK hops that they took over there. Centennial is 3/4 Brewer's Gold, for example. Let's bring it back home and grow some of these hops for UK brewers!
Maybe craft beer is prompting a reversal right through the supply chain, despite its tiny market share, by pushing the big breweries to try different hops and expand their beer flavours. Dull beer drinkers are increasingly being switched on to tasty beers, I've seen people switch who have drunk force-fed dross all their lives, so there is a big potential market to exploit. Once people have tried really tasty beer, they don't want to go back. Even lager drinkers are switching.
Out of the 1000+ microbreweries we have now some will develop into bigger operations, as the likes of Thornbridge are doing already, using newer groovier hops in larger quantities. And that will further influence the market. The UK growers need to keep the classic hops growing and plant new ones to feed the demand, or imports will take over. I'm sure a fair amount of UK grown hops go to the USA now though, and that could grow further. There is potential for export growth surely. We only have 1.6% of the world market now, Germany around 40%, apparently? Why? Just better marketing, I bet, they don't have better conditions for growing, I'm sure. Why do we let them thrash us at everything?! Someone needs to get hold of the situation and come up with a coherent strategy to develop demand for UK hops. I'm sure people are trying to do that, but who?
BTW, I've seen 2013 Pioneer, Target and WGV, on sale, online. And the 2013 crop looks like a high quality bumper crop... (some great hop pics!)
http://www.dailymail.co.uk/news/article ... y-ago.html
"And this year's fantastic harvest means beer drinkers are in for a tasty treat as the weather caused an increase in the aroma levels in the hops. The yield will be slightly less than average because the bines stopped growing at the height of summer, but this helped to concentrate the exceptional flavours."
PS Sorry folks, got carried away there....