If you're looking for something fruity I would recommend the On the Rocks - Mixed Berry Cider. I've made that and it turned out great. Alternatively the Samsons Cider kit is good too. As a general tip though, I wouldn't expect to be too impressed with anything from Wilko's. Spend a little extra and generally it's worth it.
I quite like the John Bull kit, its £12.95 a go at Brewgenie. Theres also a lot you can do with a not very promising cider to change its character, one of the best things is to add Lowicz Syrups (Cherry, Blueberry and Raspberry) from Tescos, very nice!
magnum apple cider kit is very good indeed. it was my first ever kit and it was exceptional! I'm fermenting john bull cider atm. So far i've tasted it and it's a nice dry cider in the making!:thumb:
Maybe not the best but a good staple is the brewbuddy cider kit - brewed short to the 32 pint recipe Bottle it and leave it for 6 week or so before drinking and its surprisingly good for the price. Currently £10.50 as tesco direct - click and collect is my friend