Stone Cold said:
the same :twisted: peopel that tell you when the picture turns blue on the can its ready to drink :shock: , what was ever wrong with holding he can to see if its cold?
and new taste lock can?? did all the taste seep out of a can before the new taste lock can..i think not
coors claim they have 'the coldest tasting beer' and its 'frost brewed'???? :wha: magic yeast that brewz at minus temps?? what do they take us for?
Just marketing to make the product stand out from the shelves to the masses, Coors are not the only ones guilty of it, Heniken & Carlsberg have been at it for years and Bud with their born on date :shock: what a load of cods, the big beers are Brands, the liquid is only part of THE BRAND. Watch "Beer Wars" if you want to know how it works
Further to the above You may all slate the big breweries products but I would like to see any of you accurately clone a mass produced beer such as coors or bud & get 5 gals right, never mind the amount these breweries put out to the UK market and get tasting the same pint after pint, there is a lot more to it than you may think.
If you want to slate anyone for the beer on the shelves and in the pubs blame the British Government, they are the ones who put massive amounts of duty on the product etc unrealistic climate change taxation, expensive licence requirements overly complicated EH&S legislation that takes a massive amount of resource and money to implement, and make it hardly worth brewing beer, therefore the trend is and will continue to be beer with more water less gravity and less ingredients, the beer on the shelves is not neccesarily the beer the brewers want to sell you its the duties levied by the government that dictate the strength etc of a beer and wether its profitable to brew, & Small Micros get bigger tax breaks than the big boys and far less overheads therefore can change products far less expensively, just imagine how much it costs to rebrand a product like Carling :wha: .
If you knew how much profit there was in big brewing per pint you would be shocked, I wouldn't be putting my own money in it, the Gov is the only real winner.
Oh by the way Mass produced Lagers are served cold because market research has discovered that's what the customers want, Cold Beer is perceived as the best beer by Joe Public.
Thats y you have Guiness Extra Cold etc etc etc
Cask beer is still a minority market remember as is Home brewing.
I work for Molson Coors By the way
:ugeek:
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