Is this a sign of things to come?

[foxy]

New Zealand home brew stores up in arms as Bevie goes mail order. Will Bevie ramp this up in UK and EU? Will there be savings for the home brewer? Personally, if Bevie undercuts the stores that have supported them over the years it stinks. By all means go mail order but don't dip your bread in someone else's soup.
https://myodrinks.co.nz/?srsltid=AfmBOoq0bOkpCngVzLLBanoyvOHn8eyYX88TBuP0E7HV2HApJlI1pCjJ

 

[Graz]

Had to Google who Bevie are but it seems they have a UK presence: https://bevie.co/

Seems they are the wholesalers for Grainfather, Mangrove Jacks and so on.

There's a lot of this going on in other industries, cut out the middle man, pass savings onto customers. For example I recently bought an Canyon bike, they only sell direct, you physically can't buy their bikes in any shop. I picked it as it offered better value in terms of specification than any of the traditional bike manufacturers could offer.

I guess it's also difficult for a company offering a premium product like the Grainfather to continually have their business undercut by Chinese clones of the same product. Unfortunately margins need to be cut somewhere to compete.

There's two sides to every coin as they say.