It's a lot of money but when you consider you won't have a car so a huge saving there then no fuel, road tax, insurance and congestion charge plus you get all the advantage of cycling without getting soaked maybe it won't look a bad price especially if you are on a huge wage.
It might work for a certain segment of the population, but for the general public??
Maybe, if it finds a niche market the costs might come down once production is scaled up.
I know there's more to it but I'm thinking Sinclair C5