See my previous postBrewdog making the news again
https://www.theguardian.com/busines...wdog-sells-22-of-firm-to-private-equity-house
See my previous post
2007MARTIN AND I (JAMES) WERE BORED OF THE INDUSTRIALLY BREWED LAGERS AND STUFFY ALES THAT DOMINATED THE UK BEER MARKET.
Coinicidently, bought a bottle of Brewdog beer this afternoon (Dead Pony), first in well over a year or more, just out of curiosity. Congrats to those that invested in this and to the founders for growing a business, but it is clear that beer isn't the priority.
2007
Stuffy, industrially brewed sums up what I tasted tonight. So much more exciting beer out their.
They won't pack the punch now they're part owned by a private equity firm.....quality will drop due to some clever arse sourcing cheaper ingredients and cutting the process...to squeeze more profit out of it...and if they don't. ..they will streamline....cut jobs, use a cheaper under skilled work force ,sell it or shut it.
That dogs gonna run away...
I dont know anything about private equity firms and how they work (or much about money for that matter as I havent got any :grin:) but if it's there are private share holders expecting a year on year increasing profit from shares like most companies on the stock market I cant see how what you say above wont happen because the profits have to come from somewhere and I dont think share holders are much interested in being edgy punk hipsters - just show me the money!
Myqul..you have it in a nutshell.
Have been involved in a private equity company and the investors don't want 3% return but about 15% for the risk
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