Beer Wars film

[Rob]

I saw this last night, it's pretty interesting, it is also all about American brewing but still worth a watch.
The trailer can be found on the website, it's not really for sale in the UK but you can get the DVD from the states, it can be found to watch online though or I can provide a link.
I knew InBevAB were massive but I never realised how many brands they owned, even some good beers!

In America, size matters. The bigger you are, the more power you have, especially in the business world.

Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries.

Beer Wars begins as the corporate behemoths are being challenged by small, independent brewers who are shunning the status quo and creating innovative new beers. The story is told through 2 of these entrepreneurs – Sam and Rhonda – battling the might and tactics of Corporate America. We witness their struggle to achieve their American Dream in an industry dominated by powerful corporations unwilling to cede an inch.

This contemporary David and Goliath story is ultimately about keeping your integrity (and your family’s home) in the face of temptation. Beer Wars is a revealing and entertaining journey that provides unexpected and surprising turns and promises to change the world’s opinion on those infamous 99 bottles of beer on the wall.

http://beerwarsmovie.com/

 

[Sean_Mc]

Would love the link Rob after watching the promo, please PM it to me
I knew the American craft brew industries were gaining a small foothold, but not to the extent that they were making the large breweries worried.
More money spent by the breweries than than the tobacco and the guns manufacture lobbying Washington...hmmm

 

[darrenwest1]

yes please to a link
many thanks
darren