I'd be whinging if I'd got a yeast pack with only days to run until it's best-before
... hmmm, Yeah, I think I might whinge too, lots of us would whinge ... but then we'd either shake ourselves down and realise how unreasonable our whinges were, or some kindly soul would (metaphorically) put their arm around our shoulders and remind us of how our whinges were unreasonable ... and that's what I was trying to do in my previous post
Ultimately, the product that the yeast labs are selling us, that we are buying, is ; i) a wide variety of particular strains of brewing yeasts, and even at 4 months old there will be a sufficient population to be sure that the VAST majority of cells in that pack are representative of the strain(s) that we bought; and ii) sufficient yeast to ferment up to 5 gals of wort, at up to 1.060 OG (and they probably add at "ale" fermentation temps, as they advise to either pitch two packs or start up at ale temps and chill once fermentation has started, if fermenting at cooler temps), and even at 4 months there will still be sufficient population in that pack to ferment that wort. It may constitute a "low pitching rate" (and lower than DD2, and you, and I (even) would
want to pitch, ideally) but there'll be plenty of yeast to ferment that wort ... so, as far as I can see, what's being sold is precisely to spec
And, Yes, Amazon and Tesco may well provide those services ... but let's not pretend that the users of them aren't paying for them ... when we push our way to the back of those packs in the supermarket to get the product with the latest BB date, we do know that we're (collectively) paying for packs that don't/can't get sold by the retailer, ultimately, don't we ... so I guess the question here is "Do we think ALL home-brewers should be happy to pay more for their yeast, so that SOME home-brewers can be sure they're getting sufficient yeast for them to not be inconvenienced by having to grow a starter (or two)?" ... and in that poll, I'd vote "No"
By the way, you do realise that organisations like White Labs and Brewlab (in Sunderland) will produce you directly pitchable populations of yeast, sufficient for whatever pitching rate you specify? Such services are really intended for commercial breweries, but I'm sure if you contacted them they'd quote for you ... hint: you may find getting someone else to grow those starter steps for you, could be more expensive than doing it yourself
Cheers, PhilB