Ceejay
Landlord.
It's really a case of trying to store it as cold as possible to minimise oxidation staling reactions.
"Cold conditioning" I'm guessing is really the same as lagering. Great for lagers, but not necessary for most ales.
Generally, for every 10C increase in temperature, chemical reactions happen twice as fast. So, storing a beer at 3 degrees, as opposed to 23 degrees (room temp) generally means the beer takes 4 times as long to stale.
It's not absolutely necessary, but if you're having to store at room temp, then you'll just have to drink your beer faster. There's a great podcast on staling here:
http://www.thebrewingnetwork.com/shows/788
"Cold conditioning" I'm guessing is really the same as lagering. Great for lagers, but not necessary for most ales.
Generally, for every 10C increase in temperature, chemical reactions happen twice as fast. So, storing a beer at 3 degrees, as opposed to 23 degrees (room temp) generally means the beer takes 4 times as long to stale.
It's not absolutely necessary, but if you're having to store at room temp, then you'll just have to drink your beer faster. There's a great podcast on staling here:
http://www.thebrewingnetwork.com/shows/788